Managing the Latest Crisis in Social Media

Thursday, August 6, 7:00pm ET Managing the Latest Crisis in Social Media Legions of brands have joined an advertising boycott of Facebook after civil rights groups said the company isn’t doing enough to make its platform less hostile. The social media giant has navigated countless high-profile scandals over the past couple years, including Cambridge Analytica’s misuse of data, the live-streaming of a terrorist shooting in New Zealand and questions about the efficacy of its ad measurement. How are marketers responding to the latest crisis engulfing social media? Host and Interviewer: Suzanne Vranica, Advertising Editor, The Wall Street Journal Perspective: Rishad Tobaccowala, Senior Advisor, Publicis Groupe