The industry is waking up to the fact that first-party data, always foundational for publishers, is now immensely valuable with the crumbling of the third-party cookie imminent. Media companies need to hone their strategies, find ways to standardize while selling their points of differentiation in order to grow ad revenue, while remaining the custodians of audience data.

On Day 1, we’ll tackle these fundamental questions, exploring which alternative identifiers publishers are partnering with and why, how they’re balancing the need for data privacy with efforts to bolster their first-party data stores, and what’s next for Google’s Privacy Sandbox.

Content is core for publishers. Modern publishers are now embracing the expanded role of a multi-media company, creating written, video, audio and experiential content across social platforms and owned and operated sites. Those smart media companies are building sustainable, diversified revenue streams from their core audiences across multiple mediums.

On the final day of Publishing Week, we’re exploring the content strategies of the future, including how publishers are honing their efforts across these channels, solving challenges of discovery and retention and avoiding fruitless pivots. You’ll walk away with a clearer understanding of the next new mediums to expand into, and the future revenue streams publishers are putting their bets on.