2021 Forbes CMO Summit – Episode 4

2021 Forbes CMO Summit – Episode 4

December 7, 2021, 8 - 10 a.m. PT / 11 a.m. - 1 p.m. ET - Virtual Event

Register Now

The Great Convergence
As marketing becomes more integrated with everything from technology and revenue to diversity and sustainability, CMOs are tasked with balancing rapid innovation and collaboration more than ever before.

 

Episode 4: Innovation: Finding And Executing Ideas From Creativity To Tech Collaboration

What’s in between inspiration and innovation? Executives from both the biggest brands and startups will discuss how they’re navigating the bleeding edge of technology and what it means for R&D process, road maps for products and services and what consumers want in 2022 and beyond.

Event Recap

2021 Forbes CMO Summit – Episode 4

2021 Forbes CMO Summit – Episode 4

Episode 4: Speakers shared insights on thriving in the metaverse, how people are consuming content today, the rise of audio ads, the evolution of video and how to market new products—like trips to space—in emerging industries.

View
Stay Informed About Future Events

Stay Informed About Future Events

Don’t miss your chance to attend one of our upcoming virtual or in-person events!

View

Speakers

Harris Beber

Harris Beber

CMO


Vimeo

Christian  Facey

Christian Facey

Cofounder & CEO


AudioMob

Ashley Haynes-Gaspar

Ashley Haynes-Gaspar

CXO, CMO & P&L Business Leader


Lumen

Sandy  Heydt

Sandy Heydt

CMO


Space Perspective

Karina  Kogan

Karina Kogan

CMO


ŌURA

Don  McGuire

Don McGuire

CMO


Qualcomm Technologies, Inc.

Barbara  Messing

Barbara Messing

Chief Marketing & People Experience Officer


Roblox

Wilfrid  Obeng

Wilfrid Obeng

Cofounder & CTO


AudioMob

Randi  Stipes

Randi Stipes

CMO


IBM Watson Advertising and Weather

David  Tinson

David Tinson

CMO


Electronic Arts

Maya  Watson

Maya Watson

Head of Global Marketing


Clubhouse

Jared  Council

Jared Council

Senior Editor, For(bes) the Culture


Forbes

Lynn  Schlesinger

Lynn Schlesinger

Chief Customer Experience Officer


Forbes

Kristin Stoller

Kristin Stoller

Senior Editor, Under 30


Forbes

Marty Swant

Marty Swant

Staff Writer & CMO Network Editor


Forbes

Agenda

Innovation: Finding And Executing Ideas From Creativity To Tech Collaboration

11:00 AM ET

Welcome Remarks

Marty Swant, CMO Network Editor, Forbes

11:05 AM ET

The Future of Content

With platforms engaging customers in more innovative and creative ways than ever before, what’s next? Marketing leaders will discuss how the intersection of entertainment and content has transformed the cultural landscape across the globe as well as how to reimagine ways to build thriving ecosystems of consumers. We’ll dive into gaming and the metaverse, using AI to create content, the present and future of Web3, and much more.

Harris Beber, CMO, Vimeo

David Tinson, CMO, Electronic Arts

Maya Watson, Head of Global Marketing, Clubhouse

Moderator: Marty Swant, CMO Network Editor, Forbes

11:35 AM ET

Under 30 Spotlight

Christian Facey, Cofounder & CEO, AudioMob

Wilfrid Obeng, Cofounder & CTO, AudioMob

Interviewer: Kristin Stoller, Deputy Editor, Business & Consumer, Forbes

11:50 AM ET

The Intersection of Innovation and Experience

Ashley Haynes-Gaspar, General Manager & COO, US Business Applications & Industry Clouds, Microsoft

Interviewer: Lynn Schlesinger, Chief Customer Experience Officer, Forbes

12:05 PM ET

Building New Technologies—And How to Market Them

From 5G and intelligent devices to virtual reality and health tech, the next decade is poised to have increasingly rapid advancements in technology—and the adoption of it. Top CMOs will discuss how they’ve marketed emerging industries to brands and consumers alike to increase adoption around the newest, most intriguing innovations.

Sandy Heydt, CMO, Space Perspective

Karina Kogan, CMO, ŌURA

Don McGuire, CMO, Qualcomm Technologies, Inc.

Randi Stipes, CMO, IBM Watson Advertising and Weather

Moderator: Jared Council, Senior Editor, For(bes) the Culture, Forbes

 

12:35 PM ET

Marketing In The Metaverse

Barbara Messing, Chief Marketing & People Experience Officer, Roblox

Interviewer: Marty Swant, CMO Network Editor, Forbes

12:55 PM ET

Closing Remarks

Marty Swant, CMO Network Editor, Forbes

1:00 PM ET

Program Concludes

Sponsors

STAY IN THE KNOW

By signing up, you accept and agree to our Terms of Service (including the class action waiver and arbitration provisions), and Privacy Statement.

Get It Touch

We'd love to hear from you. Here's how you can reach us.

General Inquiries

Forbes CMO

forbescmo@forbes.com

Sponsorship Inquiries

Leann Bonanno

Group VP, ForbesLive & Content Partnerships

sponsorships@forbes.com